HUGE DEMAND FOR ENGLISH BUT THE SECTOR IS IN CRISIS

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HUGE DEMAND FOR ENGLISH BUT THE SECTOR IS IN CRISIS

02-11-2008

The demand for English in Madrid continues to grow but the city is crying out for teachers. I’m not sure whether the problem is that there is indeed more demand or that teachers are simply choosing to go elsewhere, after all, for the British, Spain is just around the corner and so consequently looses points on adventure appeal.

True to the laws of demand and supply, such a scenario means that teacher rates are being pushed up (and about time), as great teachers are worth their weight in gold.

However, and here’s the rub, fewer teachers with the same amount of demand (or more) for classes means that academies are lowering their standards and putting weak and ineffectual teachers into classes.

In an ideal world, fewer teachers would mean that the price we could charge to clients would rise and we could maintain our margins, but this is impossible if quality is being compromised.

How can clients be expected to pay more for classes when the quality of the teachers is poorer? It just doesn’t make sense.

Language schools in Madrid are facing a huge challenge and we’re on the brink of a shake up where those schools who consistently compromise on quality will be forced out of the market.

Most clients don’t know what goes into a well structured and executed class, but they do know when they are not getting value for money.

If it means that we have to invest more money in teacher support and recruitment we just have to do it, it’ll be worth it in the long run.

Janice Haywood
Director Windsor Idiomas